Walmart and publisher Meredith Corp. are partnering to offer consumers shoppable ad experiences across Meredith’s content brands, including
Better Homes & Gardens and
Real
Simple. Consumers can browse recipes and add ingredients directly into their Walmart online grocery cart for pickup or delivery. “The companies will use their respective insights and
technologies to match millions of products with consumers in real time and at scale,” per
Progressive Grocer. “The fusion of ecommerce and food and lifestyle content comes at a
time when consumers continue to eat more meals at home but are facing a certain level of cooking fatigue.”
Read the whole story at Progressive Grocer »
