• Fortune, Monday, September 20, 2021 7:48 PM

DoorDash is launching an alcohol delivery service. The move is part of the delivery company’s strategy to expand into non-food categories to compete with Uber Eats and Instacart, which are doing the same. “Alcohol delivery exploded during the pandemic as COVID-19 restrictions shifted happy hour from bars and restaurants to people’s homes,” per Fortune. “E-commerce made up just 1% of U.S. alcohol sales by retailers in 2019 by volume but is expected to grow to 7% by 2024.”

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