Commentary

New TV Season: Franchises, Reboots, Promo Malpractice, Viewer Loyalty And Other Thoughts

There was a time when most people looked forward to the two-week period in late September that heralded a new TV season. During the summer months, the network airwaves were filled with repeats, and as new fall series were promoted on TV shows that could not be fast-forwarded, anticipation built. …


Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.


Next story loading loading..

Discover Our Publications