L’Officiel magazine will celebrate its 100th anniversary this week by launching a virtual museum metaverse: The House of Dreams will chronicle fashion history over the last century and look at what’s next.
The museum will open on Thursday with an online vernissage (private viewing of paintings) featuring L’Officiel global cover stars Jessica Chastain and Maluma.
The virtual experience also showcases artworks from the magazine’s 100-year archives. House of Dreams will initially feature 18 galleries and offer ongoing programming and new exhibitions unveiled periodically.
In addition, visitors will have access to galleries spotlighting Dior, Ferragamo, Valentino and other brands.
Selected L’Officiel artworks will be exhibited as NFTs, including the fall 2021 centennial issue cover featuring Jessica Chastain. Also, the museum will have a permanent presence on The Sandbox, where L'Officiel has purchased digital land.
lili Studios conceptualized and built House Of Dreams in collaboration with L’Officiel’s creative team and curator Stefano Tonchi.
“We are pleased to set a new standard for global fashion and luxury media, leveraging L’Officiel’s immensely valuable archival content, while pioneering a unique digital, immersive experience,” states Benjamin Eymère, CEO of L’Officiel Inc.
“Building this metaverse establishes a foundation for future virtual initiatives and puts L’Officiel in a prime position for continued experimentation and innovation,” he adds.