• by Steve McClellan  @mp_mcclellan, October 14, 2021

Dentsu International announced that Michael Komasinski is to be promoted to the role of Global Chief Executive Officer, Merkle and a member of the Dentsu International executive team. He replaces Craig Dempster who will retire from the business at the end of the year.

Komasinski has led Merkle across two of dentsu’s three regions. Joining Merkle seven years ago as Chief Operating Officer of Agency Services, he went on to become President of Merkle’s Europe, Middle East, and Africa region (EMEA), leading a business of $400 million-plus in net revenue.

He currently serves as President of Merkle/CXM, Americas, and leader of the Dentsu Customer Experience Management (CXM) Service Line in the Americas, overseeing all aspects of Merkle’s Americas regional operation.

Merkle was acquired by Dentsu in 2016 is one of dentsu’s six leadership brands. Earlier this year it acquired LiveArea, bolstering Merkle’s global experience and commerce capabilities.