After a two-week review, TDA Advertising & Design, Boulder, has been named first agency of record for Mion Footwear, a new brand from The Timberland Co. The agency bested Publicis & Hal Riney, San
Francisco; Leo Burnett, Chicago; McClain Finlon Advertising, Denver; and Leopold, Ketel & Partners, Portland, Ore., for the win. Arnold Worldwide, Boston, remains agency of record for existing
Timberland brands. Spending was not released.