The U.S. Chamber of Commerce today unveiled a brand overhaul anchored by a redesigned website and new logo.
The organization worked with agencies Collins and Area 17 on the effort.
The new website features a much more robust content library including expert analysis and guides on priority issues.
The site will also feature live and on-demand events and additional content related to policy and other content.
In addition, the revamped site integrates with CO—by U.S. Chamber of Commerce, a digital-first platform serving small business owners and entrepreneurs with advice and actionable insights. Since CO— launched in 2019, traffic to the site has soared to 9.5 million visitors seeking hyper-specific content tailored to small business owners’ interests and activities at the various stages of business growth.
Debuting within the new digital home, the Chamber unveiled a modern brand design and new logo that symbolizes the interconnectivity of business, government, and citizens—and the Chamber’s central role in bringing them all together.
U.S. Chamber of Commerce President and CEO Suzanne Clark said the brand makeover "helps us build an even stronger and more engaged business community across the nation and around the world.”