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Tom 'Bready' Promotes Low-Carb Bread Option For Subway

Subway is testing a one-net-carb bread option as part of a new product partnership with food tech startup Hero Labs.The item is being promoted by Tom Brady, who appears in the current campaign and is an investor in Hero Labs, along with Kevin Durant and Rich Kleiman’s Thirty Five Ventures, and musicians The Weeknd and Lil Baby. “The alliance is noteworthy because Brady has been called out by the brand itself because he doesn’t eat bread, as seen in a spot with Stephen Curry (‘Do you even eat bread?’ ‘Steph, it’s a commercial,’ says Brady) and another called ‘Bready,’” per NYSportsJournalism.

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