• by Tony Silber , November 2, 2021

Kalmbach Media, which publishes  Astronomy, Discover, Trains, and Model Railroader, on Monday announced the acquisition of the digital-marketing and creative-services agency Saturn Lounge.

The agency creates websites and a full suite of digital-media campaigns, handles national TV advertising, and provides various other services. It helps Kalmbach with a key growth objective, which is to offer its customers an increased array of digital and video marketing services.

Kalmbach research indicates that’s an increasingly important focus for its client base.

“Marketers continue to shift resources toward media companies that understand how to help them fully leverage their brand story with consumers and customers,” Kalmbach CEO Dan Hickey stated. “The acquisition of Saturn Lounge continues our goal of delivering exceptional experiences across all platforms to our audiences and customers.’

The acquisition diversifies the company’s portfolio, while expanding its ability to provide marketing partners with end-to-end solutions, Hickey said.

Both companies are based in Waukesha, WI.

Saturn Lounge President Jim Kohlhardt will stay on with Kalmbach, overseeing Saturn Lounge as an independent division and reporting to Hickey.

“Saturn Lounge’s amazing team of creative visual and digital storytellers combined with Kalmbach’s expertise in content creation, e-commerce, and targeted audience marketing is exactly the kind of solution that brands desire to reach and excite their customers,” Kohlhardt said.

Terms of the deal were not disclosed.