CIMM/ARF Updates Lexicon As Technology Reshapes Media Market

  • by November 8, 2021

Technology is not only changing the way audiences consume content — it is transforming the media marketplace. These innovations are almost inevitably accompanied by new terminology, technical jargon and an “alphabet soup” of abbreviations that can obfuscate meaning and hinder communication.

To help foster a common language for media measurement, …

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