Restaurant chain Dave & Buster’s is out with a new campaign from agency Mother that includes a promotion that has customers scanning QR codes inside a D&B location.
The campaign is dubbed “Everyone’s A Winner” because all promo participants win something, from $25 of game play in the arcades at the restaurants to free game play for life.
The campaign builds on the existing brand platform—Ding, Ding, Ding—also created by Mother.
The ads all take place inside a D&B and highlight that moment a customer realizes that everyone's a winner and overexaggerates the sentiment that you are your best winning self when at Dave & Buster's.
Sample the work here.