Subaru of America is launching national advertising spots featuring the people, places and pets impacted by its “Share The Love” event over its 14-year-long run.
From Nov. 18 through Jan. 3, with every new Subaru purchased or leased at one of more than 600 participating Subaru retailers nationwide, Subaru will donate $250 for to the customer’s choice of charities: The ASPCA, Make-A-Wish, Meals on Wheels, National Park Foundation or one of 794 local charities selected by Subaru retailers nationwide.
Additionally, more than 300 participating Subaru retailers will donate an additional $5 to their hometown charitable partners for every routine Subaru vehicle service visit from Nov. 18 through Jan. 3.
For the sixth consecutive year, there will be no cap placed on the total donation from Subaru of America to the charitable partner organizations.
The creative from AOR Carmichael Lynch features nonprofit volunteers, family members and those who have been positively impacted by the various organizations.
Two 30-second spots “Giving Back Anthem” and “The Largest Impact” offer an overview, while 15-second cutdown spots focus on individual charities. The spots will run on national television, as well as digital video platforms including Discovery+, Hulu and Peacock.
The spots also are available to view on the Subaru of America YouTube channel.
By the end of the campaign, the automaker is aiming to have donated a cumulative $225 million to charities, says Alan Bethke, senior vice president of marketing, Subaru of America, Inc.
To start the 2021 Subaru Share the Love Event, Subaru of America hosted a kickoff event on Nov. 18. Employees from across the country participated in various volunteer activities benefiting local organizations to complement the national campaign.