• by Ray Schultz , December 2, 2021

Two tools for enabling one-click checkout in emails and other channels, are being offered to a new audience via a partnership between Bloomreach, a commerce experience cloud, and Fast, an online checkout platform. 

Fast Login and Fast Checkout are now available to all Bloomreach Engagement customers. 

The goal is to “remove friction to make it easier for consumers to check out anywhere with one click,” states Domm Holland, CEO and co-founder, Fast.

This one-click checkout capability can be embedded in email, SMS/MMS, and retargeting ads.

The firms note that 70% of shopping carts are abandoned, and that almost 20% of U.S. online shoppers leave them because of a “too long or complicated checkout process.”

Shoppers face no more “redirects or adding an item to your cart," Holland adds. 

Bloomreach serves over 850 brands including Albertsons, Bosch, Puma, FC Bayern München, and Marks & Spencer.