Independence, Ohio-based mortgage lender Nations Lending has launched a brand campaign starring former NBA basketball player Dennis Rodman.
In “The George Treatment,” Rodman goes head-to-head with George the pug -- only to realize that George is getting the spotlight and pampered star treatment while Rodman goes unnoticed.
The campaign invites both borrowers and employees to “get the George treatment” at Nations Lending.
The campaign will initially run in the Dallas-Fort Worth market before expanding nationally. Media will run across out-of-home, linear broadcast, over-the-top, social, and programmatic channels.
Dallas’ Victory Park, Grandscape Mall, and transportation corridors will feature animated spots while office building elevators and reception areas showcase George the pug.
Nations is also running 30-second linear spots in the Dallas-Fort Worth metropolitan DMA, with commercials airing on ABC, CBS, NBC, ESPN, CNN, and The NFL Network, among others. Spots will run in prime-time slots as well as throughout the morning and evening.