It has become trendy to give up alcohol for “Dry January” as part of health-geared New Year’s resolutions. Beer maker Pabst Blue Ribbon decided to try to make light of the
decision by some consumers by tweeting and then deleting an obscene suggestion. “The tweet went viral, as users expressed their shock the official brand would use such crass language to discuss
those trying to cut back their alcohol intake in the New Year,” per the New York Post, which printed the original tweet.
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