Condé Nast on Monday announced the launch of Vogue Philippines, the 29th edition of the global fashion mega-brand.
The title will launch in September 2022 with English-language print, digital and social platforms. It will be published under a license agreement with MEGA Global Licensing, Inc.
“We’re thrilled to launch our 29th edition of Vogue in the Philippines, a country with a growing luxury fashion market and a vibrant creative scene,” Markus Grindel, Condé Nast’s managing director for global brand licensing, said in a press statement. The new title will start as a digital-first brand with a monthly print edition that launches simultaneously.
Vogue Philippines will join Vogue’s 28 other editions around the world, which collectively reach a global audience of more than 272 million. The new edition strengthens Vogue’s presence in Southeast Asia, and the Filipino edition will serve as a platform to celebrate that country’s culture, diversity and creative fashion talent.
MEGA Global Licensing, Condé Nast’s Philippines partner, is a domestic publishing company with over 30 years of prestige publishing experience. It owns Nylon Manila, while its sister company, One Mega Group, publishes the local titles MEGA, Lifestyle Asia, BluPrint, Modern Parenting and OneMega.com. MGLI is expanding its portfolio to include more international media brands.
“The Filipino talent has been ready to be received by the world for decades now and with certainty, I can say that the market, too, is finally ready,” Archie Carrasco, CEO of MEGA Global Licensing, said. “The two are meeting at the perfect juncture at the perfect time, and the long wait is over.”
Vogue’s global reach is enormous. It is published in Australia, Brazil, China, Czech Republic and Slovakia, France, Germany, Greece, Hong Kong, India, Italy, Japan, Korea, Mexico & Latin America, the Middle East, the Netherlands, Poland, Portugal, Russia, Scandinavia, Singapore, Spain, Taiwan, Thailand, Turkey, the U.K. and Ukraine, in addition to the U.S.