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Gap Releases First NFT Collection

Gap is collaborating with Brandon Sines, the artist behind digital merchandise brand Frank Ape, to launch an assortment of collectible non-fungible tokens (NFTs), available Jan. 13 exclusively on "The gamified digital experience accompanying the launch encourages customers to collect Gap hoodie digital art at the Common and Rare levels to unlock the opportunity to purchase the Epic – limited edition digital art by Brandon Sines and a physical Gap x Frank Ape by Sines hoodie,” per Chain Store Age. Additional drops will be available over the next two weeks.

Read the whole story at Chain Store Age »

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