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Target Launches Home Organization Private Label

Target has created Brightroom, its first storage and home organization private label. The timing is aimed at consumers looking to refresh their spaces in the new year. The collection includes 450 products with prices mostly under $25. “The collection was also made to complement other products within the collection so consumers can add more storage solutions over time,” per Retail Dive. “The packaging of Brightroom products includes callouts to show consumers how items work together.”

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