Horizon Combines Chief Marketing And Equity Roles, Taps Essence's Smith-Wilson To Fill It


Horizon Media this morning named Latraviette Smith-Wilson Chief Marketing and Equity Officer, a new position at the big independent media services agency combining marketing and diversity into one integrated role.

Smith-Wilson, who joins from Chief Strategy & Engagement Officer at Black-owned Essence Communications, reports to Horizon CEO and founder Bill Koenigsberg. 

“There is no better way to show that DEI is a central element of our business strategy than to create a unique leadership role and add a business and marketing senior executive who has executed on the vision of driving growth through a DEI lens,” Koenigsberg said in a statement announcing Smith-Wilson's appointment.

Prior to Essence, Smith-Wilson held top roles at Sundial Brands, National Urban League, American Express, Edelman, and Deloitte.

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