Commentary
Linear TV Still Rules, Off-Network Leads Streaming -- Maybe
- by Steve Sternberg , Featured Columnist, January 24, 2022
I’ve written a number of pieces over the past few years about the flaws in current TV/video audience measurement and what can be done about it. You can read past issues of The Sternberg Report for deeper analysis. This week's editionis a continuation rather than a recap of my …
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