• by Joe Mandese , February 1, 2022

WPP media investment arm GroupM has promoted Wavemaker's Kaya Heitman to executive director of marketing communications of GroupM North America.

Heitman, who previously was managing partner of marketing communications for Wavemaker U.S., will oversee internal and external communication and marketing initiatives for GroupM, working closely with its Wavemaker, Mindshare, MediaCom, Essence and m/SIX units.

In her new role, Heitman reports to GroupM North American Chief Marketing & Business Officer Colan McGeehan.

Prior to Wavemaker, Heitman held senior communications positions at Horizon Media, Daddi Brand Communications, and DDB Group.

At presstime, no successor had been named at Wavemaker.