Nielsen Updates If you wanted to reach people interested in Government or Fashion during the week of February 17th, here’s where you needed to be:
| Top 10 Government & Non-Profit Sites |
| Unique Audience (000) | Penetration (%) |
| irs.gov | 1,330 | 1.68 |
| ed.gov | 684 | 0.86 |
| ca.gov | 572 | 0.72 |
| nih.gov | 501 | 0.63 |
| nasa.gov | 448 | 0.57 |
| fbi.gov | 398 | 0.5 |
| noaa.gov | 364 | 0.46 |
| usps.gov | 297 | 0.37 |
| loc.gov | 272 | 0.34 |
| army.mil | 262 | 0.33 |
| And
here’s who was there: |
| Composition (%) |
| MALE | 50.2 |
| FEMALE | 49.8 |
AGE | |
| 2 - 11 | 1.6 |
| 12 - 17 | 6.5 |
| 18 - 20 | 3.3 |
| 21 - 24 | 4.4 |
| 25 - 34 | 19.4 |
| 35 - 49 | 34.3 |
| 50 - 54 | 10.8 |
| 55 - 64 | 12.9 |
| 65 - 99 | 6.9 |
|
| Top 10 Home &
Fashion Sites |
| Unique Audience (000) | Penetration (%) | |
| realtor.com | 957 | 1.21 |
| homeadvisor.msn.com | 688 | 0.87 |
| hgtv.com | 653 | 0.82 |
| homestore.com | 598 | 0.75 |
| foodtv.com | 523 | 0.66 |
| ahamembership.com | 514 | 0.65 |
| allrecipes.com | 401 | 0.51 |
| homedepot.com | 358 | 0.45 |
| allposters.com | 326 | 0.41 |
| gap.com | 305 | 0.39 | |
| Audience on the Home Fashion Sites |
| Composition (%) |
| MALE | 37.1 |
| FEMALE | 62.9 |
AGE |
| 2 - 11 | 1.3 |
| 12 - 17 | 6.1 |
| 18 - 20 | 2.1 |
| 21 - 24 | 3.7 |
| 25 - 34 | 21.3 |
| 35 -
49 | 33.7 |
| 50 - 54 | 11.2 |
| 55 - 64 | 13.5 |
| 65 - 99 | 7.1 |
|
| Top 10 Advertisers by
Impression |
| Impressions (000) | Penetration % |
| Aol Time Warner Inc | 790,852 | 39.66 |
| Microsoft Corp | 722,932 | 35.99 |
| Yahoo! Inc | 508,032 | 31.23 |
| Bertelsmann Ag | 412,965 | 18.49 |
| Ebay Inc | 205,041 | 20.88 |
| Sony Corp | 172,241 | 30.37 |
| Barnes & Noble Inc | 152,639 | 23.38 |
| Usa Networks Inc | 132,555 | 12.47 |
| Tmp Worldwide Inc | 127,369 | 6.86 |
| Amazon.Com Inc | 112,220 | 24.01 |
|
| And the Best Banners |
| Unique Audience
(000) |
| Sharebuilder Securities Corp | 9,726 |
| Bonzi Software Inc | 8,255 |
| Columbia House
Co | 7,155 |
| Cdnow Inc | 7,064 |
| H&R Block Inc | 6,918 |
| Classmates Online Inc | 6,852 |
| Classmates Online Inc | 6,707 |
| Gravitydirect | 6,255 |
| Columbia House Co | 6,181 |
| Proven
System | 5,201 |
Source: Nielsen//NetRatings
Audience Measurement
Data - Week ending February 17, 2002
Advertising Data - Week ending February 10, 2002