Commentary
Online Radio Reaches Over Two Million In Morning Drive Time
- by Jack Loechner , Staff Writer @mp_research, December 9, 2005
According to Arbitron and comScore Media Metrix, 2,042,100 different people age 12 and older tune in to the measured online radio networks during morning drive, Monday-Friday 6AM - 10AM.
Average US Weekly Online Radio Audience, Persons 12+ | ||||
Monday-Friday 6AM-7PM | Monday-Sunday 6AM-Midnight | |||
Cume Persons | Avg 1/4-Hour Persons | Cume Persons | Avg 1/4- Hour Persons | |
America Online's AOL Radio Network | 834,500 | 169,000 | 1,443,100 | 114,800 |
Clear Channel Online Music and Radio | 655,300 | 101,200 | 831,600 | 57,000 |
Live365 | 356,500 | 50,600 | 509,200 | 30,300 |
Microsoft's MSN Radio &WindowsMedia.com | 474,000 | 92,200 | 581,700 | 50,800 |
Yahoo Music/LAUNCHcast | 1,541,700 | 312,300 | 2,482,900 | 195,200 |
TOTAL: All Five Networks | 3,672,200 | 725,300 | 5,629,000 | 448,100 |
Source: ComScore Arbitron, September 2005 | ||||
Note: Cume is defined as the number of different people who listen during a given daypart. Cume audience estimates for individual networks should not be added. The comScore Arbitron Online Radio Ratings is based on a subset of approximately 200,000 U.S. participants.
For more information, please visit Arbitron here.
Jack Loechner is the Editor of The Center for Media Research's daily Research Brief. You can reach him at jack@mediapost.com.