The
Detroit Free Press's John Smyntek has produced a useful guide to the "new" radio--satellite, podcasting, cell phone, Internet, and HD, complete with his thumbs-up and thumbs-down
assessments of each. For example, when it comes to cell phone radio, Smyntek calls it is "the right technological choice. Doesn't nearly everyone have a cell phone?" On the negative side,
however, "Who needs another distraction while driving or ... walking through the supermarket?" The writer also does a nice job of explaining People Meters, which are in limited use by both
Arbitron and Nielsen, saying they yield information previously unavailable through the familiar diary system of audience measurement.
Read the whole story at Detroit Free Press »
