Petsradar, the
pet-focused media brand launched in September 2020, has experienced rapid growth during the pandemic, when many media businesses were shuttering brands.
The brand, owned by Future
plc,offered authoritative information on animal care, along with reviews of the latest gear and links to great deals from retailers, according to the company. Petsradar is now in the top 50
brands in U.S. lifestyle/pets category, according to Comscore.
In addition:
- In January, the site hit 885,000 users globally, including 834,000 new users
- Year-over-year
audience growth from the fourth quarter of 2020 to the same period in 2021 was a whopping 2,958%.
- Its best-performing buyer’s guide, Best
Automated Cat Toys, has sold close to 4,000 cat toys to date.
- Its most-viewed buyer’s guides, Best
Dry Cat Food and Best Kitten
Food, have been viewed by 200,000 people.
- The site’s most viewed story — “Meet
Kefir the cat, the dog sized Maine Coon that’s taking the Internet by storm" — has had 230,000 unique views.
From September 2020 to January 2022 the site
drove $1.1 million in ecommerce sales, propelled by the curated buyer’s guides on
Petsradar.
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In 2020, the American Pet Products Association estimated that $109 billion would be spent
on pets in 2021, according to Future. It also reported that the sector had remained largely untouched by the pandemic, with pet revenue seeing 63% of growth during COVID-19. ResearchandMarkets.com
indicated a continued surge in 2021.
"Petsradar has seen phenomenal growth as we were attuned to the needs of audiences and delivered a unique content proposition," said Dave Harfield,
Petsradar's global editor-in-chief and the driving force behind this brand. "The unique approach is paying off as seen in the latest Comscore data showing that in January we broke into the Top 50 Pet
Lifestyle websites in the U.S.
"We are now beginning to focus on how social can increasingly be a key driver of engagement with our audiences, and will be launching dedicated PetsRadar channels
to engage our increasingly social audiences," Harfield added. "We will continue to invest in our expert content and are looking to expand our guidance for pet owners with contributions from leading
animal trainers, behaviorists and nutritionists."