Salesforce To Acquire Consulting Firm Traction On Demand

Salesforce will acquire consulting partner Traction on Demand, the latter firm announced on Friday. Terms were not disclosed. 

Traction on Demand, up to now a dedicated Salesforce partner, will become part of Salesforce Professional Services. This unit helps Salesforce customers accelerate their time to attain value from its Customer 360 platform. 

The 14 year-old Traction on Demand is headquartered in Canada, and has locations in Australia, New Zealand, India and the U.S.

Recently, the company received a 2021 Salesforce Partner Innovation Award for Education. 

Previously, it acquired New Zealand-based Salesforce implementation firm Trineo, and was named a Slack Services partner. 

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