• by Joe Mandese  @mp_joemandese, March 7, 2022

In what might very well the the most SXSW takeover during a SXSW conference, Fox Entertainment's blockchain unit has unveiled its plans to take over a street in downtown Austin on Friday.

Not surprisingly, the takeover by Fox's Blockchain Creative Labs will feature some installations that aren't actually on the real-world street, but exist as NFTs and various other blockchain and Web3 renditions in metaverse equivalents.

“We look forward to welcoming guests to BCL at 5th and Trinity to share ideas, debate best practices, learn from one another and together help pave the path forward for the industry… while having a lot of fun during the process," BCL CEO Scott Greenberg said in a statement unveiling the stunt, which will take over Austin's Trinity Hall at 311 East 5th Street in Austin between Wednesday and Friday this week.

BCL, which also is SXSW's first-ever "blockchain sponsor," will showcase a roster of artists and filmmakers at the festival, including tokenized versions of their work, which will also be available to purchase via the BCL NFT marketplace.

The heart of the takeover will be the BCL_NFT_Gallery, which will celebrate and drop a series of diverse and new NFT art, music, movie posters and other content from such creators as global superstar and Rock & Roll Hall of Fame nominee Dolly Parton and her Web3 experience, welcometodollyverse.com, as well as Bento Box Entertainment’s TikTok studio, A Studio; Fox’s upcoming animated comedy, KRAPOPOLIS, from Dan Harmon; “The MaskVerse."

Parton will make her first-ever appearance at SXSW, and will give a live performance on Friday, March 18.