People who have been online seven years or longer are far more likely to use Google for search than Yahoo!, MSN, or AOL, according to a new report by investment bank SG Cowen & Co. The study, based on
a survey of 1,000 online users, found that 60 percent of those who used Google as their primary search engine had been online since at least 1997; around 20 percent of those who used Yahoo! Search
most frequently had been on the Web that long, while less than 10 percent of those who used AOL or MSN as their primary search engines were at least seven-year veterans of the Internet.