• by Tony Silber , March 14, 2022

Time Studios, the TV and and film-production division of Time USA, is expanding its NFT initiatives with the development of an animated franchise, an original children’s series based on creator Wil Lee‘s  NFT collection“The Littles.”

This NFT initiative is Time’s fourth property in the space. The series will be produced through Time Studios’ Kids & Family division.

“The Littles”  is a collection of 10,000 unique NFTs that live on the Ethereum blockchain, inspired by Lee’s two-and-a-half-year-old daughter. The project emphasizes values-based messages of fun, inclusion, and humility.

This latest partnership follows Time Studios’ earlier moves into the NFT space with the development of its first NFT-based property, Robotos NFT collection, as well as two other projects, "Smilesssvrs" and "Toy Boogers."

“NFTs are allowing us the opportunity to work with diverse creators that cover a broad range of ages and world-views," Time Studios Head of Kids & Family Maria Perez-Brown said.

Time President Keith A. Grossman said the creativity inherent in the NFT space delivers talent whose intellectual property and built-in audience translate seamlessly on screen. “Wil is an incredible thought-leader and entrepreneur within the web3 space, and 'The Littles' is one of the most positive, optimistic communities out there, which aligns perfectly with the values of Time.”

Time Studios is an Emmy Award-winning television, film and immersive studio. Recent projects include "Black Gold (Paramount+), "Big Vape" (Netflix), "John Lewis: Good Trouble" (CNN Films), and "Ricky Powell: The Individualist" (Showtime).