'WaPo' Names New Head Of Audience Strategy

TheWashington Post announced this week that the digital and print media veteran Erika Allen has been named the company’s new head of audience strategy and growth.

In her new role, Allen will oversee several teams: emerging news products, strategic initiatives, talent strategy, subscriber engagement, newsletters and news analytics, Executive Editor Sally Buzbee and four other executives said in a staff memo. She will work with the paper’s next-generation audience team and be a newsroom partner for the marketing, analytics and client solutions departments.

Allen starts on April 18.

She joins the company from Vice Media Group, where she held a variety of roles, most recently serving as senior director of global news operations. At Vice, the Post said in a press release, Allen was key in the launching of Vice World News and the global English version of Vice.com.



Before that, she was a senior culture editor at New York magazine’s The Cut, served as the executive editor of The Outline, and was a founding editor of Times Insider, a digital subscription product from the New York Times.

“Erika is an experienced, creative editor and audience strategist who has led transformational teams in both established media organizations and startups,” the memo said.


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