Sandow Design Group, publisher of Luxe Interiors +
Design, Interior Design, Metropolis,and other brands,announced this week that it’s expanding its DesignTV online channel into an app and an OTT format with an
on-demand library of more than 500 programs.
The channel, with daily programming that engages architecture and design enthusiasts, was introduced two years ago by Sandow Design Group.
DesignTV features hundreds of hours of content available on-demand and free to all viewers.
The company noted that DesignTV has surpassed its goals on viewership, engagement, sponsorship, and
programming. Its content is amplified across Sandow Design Group’s digital footprint of more than 13 million fans and followers, with programming collectively averaging more than a million views
and four million impressions per month.
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The channels content verticals include:
- Design leader conversations in programming specials and events.
- Product discovery
— hundreds of new products are revealed annually on DesignTV, including coverage of NeoCon, KBIS, and other major trade shows.
- Tours of amazing spaces — viewers go on-location to
see and experience the world’s most striking residences, offices, and more.
“Brands want to share their story with designers and design enthusiasts in authentic and
impactful ways,” said Sandow Design Group CEO Erica Holborn. “We are leveraging our unparalleled expertise in, and access to, the architecture and design industry to create custom content
for our partners and syndicate it through DesignTV.”
On the advertising and marketing side, brands can engage with DesignTV through custom and syndicated content — including
in collaboration with Sandow’s The Studio by Sandow and the company’s video production studio. In addition, they can deploy to interactive ads, enabling viewers to take action at the point
of discovery.
New York-based Sandow was founded by the entrepreneur Adam I. Sandow in 2003. Now, in addition to its media brands, it offers a variety of other services, such as ThinkLab, a
research and strategy firm, a full-scale digital-marketing agency, and Surround — a podcast network and production