Around the Net
Buffalo Wild Wings Enlists College Basketball Star
- CBS Sports, Thursday, March 31, 2022 5:05 PM
Buffalo Wild Wings has signed a name, image, likeness (NIL) deal with Saint Peter's star Doug Edert, the hero of the first weekend of this year's NCAA Tournament after his team knocked off No. 2 seed Kentucky. The player posted a photo on Instagram with 12 boxes of wings and fries. Edert’s likeness also will be featured on a Barstool Sports clothing line, which he also shared on social media, encouraging other people to grow a mustache like he has, using the hashtag #stacheiscash.
