Army Recruits McCann, Universal For $1.35 Billion Ad, Media Battle

  • December 8, 2005
Fighting its own war at home, embattled Interpublic Group won an important victory Wednesday: The U.S. Army's five-year, $1.35 billion advertising and media buying account, which will be handled by McCann-Erickson and Universal McCann, respectively. Publicis Group's Leo Burnett unit was the incumbent.
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