Us Weekly, the celebrity and entertainment news brand, announced this week it’s launching a celebrity-inspired commerce platform called UsNow.com
At the site, trend-seekers and fans can explore and purchase more than 250 celebrity-inspired products from 35 brands. The products cross several categories, including fashion, wellness, beauty and home. New items will be added frequently.
For example, the site will sell eyewear from the Danish designer Christopher Cloos, created in collaboration with supermodel Elsa Hosk and quarterback Tom Brady.
“At UsNow.com you’ll find craze-worthy products, including exclusive bundles from Toni Braxton’s Nude Sugar and Lala Kent’s Give Them Lala Beauty," said Doug Olson, chief media officer at UsWeekly owner A360 Media, formerly known as American Media.
Pop-culture enthusiasts can also browse “Get TheLook,” a shoppable page featuring the latest styles and accessories worn by celebrities. Current items include Sant & Abel pajamas, loved by Bravo TV host Andy Cohen.
UsNow curators will also look for trend-forward items from popular entrepreneurs they believe will attract UsWeekly readers, such as home-entertainment products company Jill and Ally, co-founded by Jill Zarin, a former cast member of Bravo's "Real Housewives of New York City."
The Us Weekly brand is part of A360 Media’s entertainment unit. The company has a wide array of brands, including InTouch, Soap Opera Digest, Woman’s World, Men’s Journal, and Snow Boarder.
To build and design UsNow, Us Weekly and A360 Media created a dedicated ecommerce team leveraging the company’s extensive logistics ecosystem and deep direct-to-consumer experience from parent company Accelerate360.
“UsNow connects UsWeekly’s celebrity culture with the ecommerce demands of today’s consumer,” said Trey Holder, chief business officer and president of distribution & logistics of Accelerate360. “Shoppers draw inspiration from trending content online — and Accelerate360’s logistics network and online experience allows them to engage in purchases at the moment of discovery."