Commentary

Family Resources on the Internet and Drilldown on Family Web Media

Family Resources on the Internet and Drilldown on Family Web Media

A deeper look at family resource destinations including demographics, media, ad types, sizes and delivery types                                  

 

Top 4 Online Family Resources Destinations
Week ending November 27, 2005 US, Home and Work

Brand or Channel

Unique Audience (000)

Active Reach (%)

BabyCenter

1,374

1.06

AOL Parenting

883

0.68

About Parenting and Family

827

0.64

MyFamily.com

744

0.57

Nielsen//NetRatings NetView

 

Demographic Data for Family Resources Category
Month of October 2005 US, Home and Work

Category

Target

Unique Audience (000)

Unique Audience (%)

Total

      

23,277

100

Male

        

8,339

35.82

Female

      

14,939

64.18

Age

 2 - 11

629

2.7

 

 12 - 17

1,532

6.58

 

 18 - 24

930

3.99

 

 25 - 34

4,736

20.35

 

 35 - 49

9,389

40.33

 

 45+

8,755

37.61

 

 55+

3,923

16.85

 

 65+

1,518

6.52

HH Income

 $ 0 - 24999

1,223

5.25

 

 $ 25000 - 49999

5,301

22.77

 

 $ 50000 - 74999

6,196

26.62

 

 $ 75000 - 99999

 4,429

19.03

 

 $ 100000 - 149999

 4,255

18.28

 

 $ 150000+

1,584

6.81

Nielsen//NetRatings NetView

            &nbs p;                                           

Data on the Web Media Industry/ Family Segment Week ending November 27, 2005 US, Home and Work

 

Top 14 Advertisers

Company

Impressions (000)

Share of all Impressions

MyFamily.com, Inc.

1,888

35.1%

Johnson & Johnson

1,687

31.4%

Babies Online, LLC

927

17.2%

Trader Publishing Company

541

10.1%

Nestle USA, Inc.

137

2.5%

5Wits

65

1.2%

MomsWIN

57

1.1%

Nest Entertainment

26

0.5%

Discovery Communications, Inc.

22

0.4%

ClubMom

17

0.3%

A&E Television Networks

4

0.1%

AncestralFindings.com

4

0.1%

The First Years

3

0.1%

FamilyLife

2

0.0%

Total

5,380

100.0%

Source: Nielsen//NetRatings AdRelevance

 

Top Ad Sizes

Dimensions

Impressions (000)

Share of all Impressions

Leaderboard (728x90)

6,698,334

28.6%

Non-Standard Dimension

4,129,997

17.7%

Medium Rectangle (300x250)

2,272,823

9.7%

Wide Skyscraper (160x600)

1,779,149

7.6%

Button #2 (120x60)

1,499,102

6.4%

Full Banner (468x60)

1,477,648

6.3%

Skyscraper (180x150)

944,148

4.0%

Rectangle (180x150)

911,712

3.9%

Half Banner (234x60)

827,985

3.5%

Micro Bar (88x31)

757,336

3.2%

Button #1 (120x90)

633,655

2.7%

Square Button (125x125)

516,509

2.2%

Unspecified

332,875

1.4%

Large Rectangle (336x280)

246,432

1.1%

Vertical Banner (120x240)

244,900

1.0%

Square (250x250)

67,341

0.3%

Vertical Rectangle (240x400)

40,423

0.2%

Total

23,380,369

100.0%

Source: Nielsen//NetRatings AdRelevance

 

Ad Delivery Types

Ad Delivery

Impressions (000)

Share of all Impressions

Inline

22,351,369

95.6%

Pop-Under

712,151

3.0%

Floating/Overlay

197,138

0.8%

Pop-Up

103,181

0.4%

Interstitial

16,532

0.1%

Total

23,380,371

100.0%

Source: Nielsen//NetRatings AdRelevance

 

Note: Nielsen//NetRatings AdRelevance reporting data reflects advertising activity served on pages accessible via the World Wide Web and not within AOL's proprietary service.

 Special correction from editor:

 A Research Brief published last week on Online Radio carried an inaccurate headline. Arbitron called to our attention that a more appropriate headline should have been "Online Radio Networks Reached More Than Two Million People in Morning Drive."

Next story loading loading..