The inflight-magazine publisher Ink Global is relaunching its Business Traveler brand, which serves the hard-to-reach market of corporate travelers. The new BT will be a monthly print magazine, a website and a TV series in partnership with ReachTV that will air across ReachTV’s 2,500-plus screens in more than 90 North American airports.
The reimagined print magazine, first launched in North America in 1988 and acquired for that market by Ink, will be distributed in airline lounges across all major American airports, as well as private jet terminals for Signature and Atlantic Aviation, select private membership and country clubs, and business hotels like Four Seasons, Marriott, Hyatt, Ritz-Carlton, Intercontinental, Hilton and others.
The magazine and website will highlight buzz-worthy entrepreneurs and personalities, travel trends, business innovation and places to visit, Ink said in a press release.
The ReachTV "Business Traveler" series will bring to life elements of the print magazine, including conversations with celebrities and iconic business figures, expert opinions from industry leaders, and “Tried & Tested” product reviews.
“As travel resumes globally, this is a pivotal moment to reimagine this 46-year-old brand,” ReachTV Chief Content Officer Michael Keating said. “The entire way in which we travel and conduct business has changed. Today, Business Traveler content is as much focused on the start-up entrepreneur, tech innovator or creative leader, as the C-suite executive. We’re particularly excited to launch the Business Traveler TV show, which will air daily from our Miami and London studios.”
BT Editor-In-Chief Eric Newill said the reimagined brand seeks to reflect the new dynamic of today’s creative professional. “The inaugural issue will profile leaders in business travel, innovation and hospitality, including our cover subject, Ian Schrager—whose Edition and Public hotels are the latest in a long line of projects, stretching back to Studio 54, that captured the zeitgeist of the moment."
The issue will also explore the possibilities of two new transoceanic airlines, and take a look at America’s most bucolic inns.
London-based Ink Global was founded in 1994 and publishes more than 30 inflight magazines for 24 airlines worldwide.