• by Fern Siegel , May 16, 2022

Dr. Praeger's is part of the fast-growing meat alternative industry, has selected Wheelhouse Labs as its Agency of Record. Special Ops was the last agency to create a campaign for the company.

Wheelhouse Labs will be responsible for developing new brand campaigns to promote the client's portfolio of plant-based, gluten free, vegetarian products. Dr. Praeger’s frozen foods are available in stores nationwide.

The company was launched in 1994 by two cardiothoracic surgeons.

Dr Praeger's says it intends to leverage its pioneering approach to natural, sensible food and win in the daily nutrition and taste space. Wheelhouse Labs' work will focus on building awareness, drive appetite appeal and position the brand as an everyday go-to meal.

New creative is scheduled to go live right before Memorial Day.