Commentary
At The Upfronts: What They Said, What It Means
- by Steve Sternberg , Featured Columnist, May 24, 2022
For American television viewers, the start of the new prime-time season is still four months away. For insiders at media agencies, networks, and advertisers (as well as analysts like me), the upfront season has placed thoughts of September squarely into May and June. In a series of presentations to the …
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