• by June 1, 2022

Dotdash Meredith may publish print versions of its highest-profile brands with limited circulation and a focus on luxury, Axios reported this week. Any addition of print titles would come as other publishers have expanded their output of higher-priced “bookazines” that fill newsstands at grocery checkouts and other retail outlets.

Dotdash Meredith’s strategy would include investing in print products that appeal to enthusiasts, Axios’s Sarah Fischer reported. These service titles may include Brides, whose last print edition appeared three years ago after Dotdash bought the title from Condé Nast.

The selective addition of print editions would be another sign of how Dotdash’s business strategy is evolving since parent company IAC bought Meredith’s magazine business for $2.7 billion last year. Meredith’s portfolio included People, Better Homes & Gardens, Allrecipes, Food & Wine, Travel + Leisure, Southern Living and Magnolia.

Neil Vogel, CEO of Dotdash Meredith, said the print editions of those magazines are an important part of its branding, Axios reported.

The company’s print strategy marks another turning point for a stable of magazine titles including those that Meredith had acquired from Time Inc. Recognizing the challenges in competing with other media outlets in the saturated categories of national news, sports and business, Meredith sold off Time, Sports Illustrated and Fortune.

Dotdash hasn’t put any titles up for sale quite yet, but in February, it eliminated the print editions of EatingWell, Health, InStyle, Parents, People en Español and Entertainment Weekly --whose frequency had been reduced to a monthly three years ago.