• by Ray Schultz , Columnist, Yesterday

Time is closing out 2025 on a high note even as it pursues a changed business model, CEO Jessica Sibley wrote in a memo to the staff on Thursday. 

“Today, Time is no longer a legacy, print-reliant organization,” Sibley noted. “We are a diversified, B2B revenue-focused media company built on integrated partnerships and powered by a global, modern newsroom. And we are seeing results.”

For instance, events and digital are expected to comprise half of Time’s revenue by 2026, versus 28% in 2023. 

Moreover, these growth engines “have increased 52% since 2022, offsetting print declines and positioning us for sustained expansion,” Sibley says.

Equally remarkable is the fact that ad revenue grew by 22%—"our strongest result yet—following significant, double-digit gains in 2023 and 2024, driven by deeper, integrated partnerships,” Sibley continues.

In another positive shift, Silbey adds, “Our audience is now the largest and youngest in Time’s history: more than 120 million people globally, nearly half under 35.”

In addition to those milestones, Time now has 1.9 million newsletter subscribers, and has grown its social footbrand to 58 million, resulting in 17% higher engagement YoY. 

These accomplishments were by no means easy to achieve. “Three years ago, I joined Time with a clear purpose: to honor, extend, and revitalize a brand built on more than a century of trusted journalism,” Sibley states. “The challenges then—and now—were real: declining print advertising, shifting audience behavior, and rapid technological change. We chose to confront them head-on through transformation.”

Case in point: This month, Time launched the Time AI Agent with Scale AI, giving readers personalized access to Time’s archives and driving deepening engagement with its journalism. And events? It is running 37 this year, up from 11 in 2024. Moreover, 91% of event partners have invested in Time’s other platforms.  

Sibley does not provide actual revenue numbers. But she describes the strategy, saying Time made “disciplined decisions to strengthen our financial foundation, realign our portfolio, execute critical cost management, and optimize our hybrid work model. Four of the last five quarters, we delivered strong performance and were self-funded, demonstrating the resilience of our model.”