Commentary
The Law Of Declining Ratings: Why Most New Shows Will Flop, What Can Be Done To Prevent It
- by Steve Sternberg , Featured Columnist, June 8, 2022
The mortality rate of new broadcast series is higher than ever. Only 21% of the prime-time scripted series premiering over the past five years will still be on the air during the 2022-23 season. If we take out the spin-offs, reboots, and franchise extensions, the total still on the air …
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