WebMD is producing the content itself, with its existing editorial staff--some of whom have backgrounds in broadcast journalism--said Wayne Gattinella, WebMD president and CEO.
The move to include streaming video is, in part, a response to marketers' increasing clamor for video inventory. "We have been asked by virtually every one of our clients and most of the major agencies for broadband inventory for promotional purposes," Gattinella said. "The fact is that the demand for broadband promotional inventory far exceeds the supply on the Internet right now."
-- Wendy Davis