• by Ray Schultz , July 8, 2022

Crain Communications has launched a new brand: Crain Currency, for families managing wealth and legacies through structures such as family-owned businesses and family offices. 

A weekly newsletter debuted on June 29. A website and invitation-only networking platform will follow later in the year. 

“We’re curating the audience as carefully as the content,” states KC Crain, president and chief executive officer of Crain Communications. “The newsletter is complimentary as we build, and we’ll ask audience members for their input as we create the larger website and community platform.”

Crain figures that up to 10,000 single- and multi-family offices exist in the United States, and more in Europe and Asia.

Professionals who advise families and individual private investors will also be part of the audience, along with serial  entrepreneurs and private equity and venture capital principals.

Crain publisher Mary Kramer will serve as founding director, while Marcus Baram, a former senior editor at Fast Company, is contributing editor. 

Grand Valley State University in West Michigan will perform benchmark research through its Family Owned Business Institute and report on family philanthropy through its Dorothy A. Johnson Center for Philanthropy.