• by Joe Mandese  @mp_joemandese, July 19, 2022

Long-time agency creative vet Troy Scarlott has joined the biggest pure-play independent media services agency, Horizon Media, as senior vice president-managing director of creative & innovation collective, a new role responsible for the development and execution of "strategically sound, innovative, and inspired programs – all geared toward driving clients’ business outcomes."

Scarlott, who reports to President-Western Region Karen Hunt, joins from COO of SmartBug Media, but previously held senior creative roles at BBDO, JWT, iCrossing and Edelman, among others.

Horizon described Scarlott's new role as working "at the intersection of data and creativity."