National Geographic has debuted a mobile experience on Instagram to accelerate enjoyment of its Stonehenge site.
The new experience, “Stonehenge AR,” allows users to interact with tabletop and full-scale models, toggle different solstice times and take selfies during their “visit.”
The team flew a drone to capture more than 7,000 images. It then processed them into a high-resolution 3D model replica of the 5,000-year-old monument.
According to the magazine, consumers can experience Stonehenge, which was closed to tourists because of COVID-19, but reopened for the summer solstice.
The debut coincides with National Geographic’s August issue that contains a feature titled, “Stonehenge Revealed.” It is out this week.