A recent study by David Morse, president and CEO of New American Dimensions, found that English is the overwhelming language choice among second-generation U.S. Latinos, and becomes nearly absolute among third-generation Hispanics. This study provides some affirmation for the proponents of the ongoing debate about the language preferences of young Hispanics.
According to the research report, second- and third-generation Hispanics overwhelmingly prefer English-language TV, and are more inclined to buy a product if an ad features Hispanics speaking English. However, the study also finds that, despite their preference for English, many Hispanics still watch certain types of Spanish-language entertainment.
Average TV Hours Watched by Hispanics Per Week
Source: Made in America: Communicating With Young Latinos U.S. born Hispanics ages14 to 29, or they came to the US when they were five years old or younger.
Among the study's other key findings: