Marketer Support Of Diversity Efforts Extends Beyond Advertising
- by August 2, 2022
A growing number of marketers say they’re taking a more holistic approach to their diversity efforts, extending beyond the creative content of their advertising. About two-thirds (64%) of brands said they’re focused on strategies to address underrepresented groups in the next three years. That figure is up 23 percentage points …
Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.
