Havas Launches Multicultural Wellness Unit To Help Brands Address Health Inequities


Havas' health and wellness and multicultural units have joined to form a new health equity unit aimed at servicing brands targeting multicultural patients and consumers.

The new unit, which is part of Havas full-service multicultural agency Republica Havas, will be led by its Co-Founder, Chairman and CEO Jorge Plasencia, but will tap the resources of health and wellness sister unit Havas Health & You.

The companies said the new unit will focus on four priorities:

  • Diversity in clinical research.
  • Culturally relevant health & wellness marketing.
  • Multicultural competence in healthcare.
  • And "concrete action to address health inequities."
Founded in 2006, Republica Havas boasts a client roster including Walmart, Toyota and Google, as well as big pharma brands such as Pfizer, Boehringer Ingelheim, Merck, and Amgen.

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