Havas' health and wellness
and multicultural units have joined to form a new health equity unit aimed at servicing brands targeting multicultural patients and consumers.
The new unit, which is part of Havas full-service
multicultural agency Republica Havas, will be led by its Co-Founder, Chairman and CEO Jorge Plasencia, but will tap the resources of health and wellness sister unit Havas Health & You.
The companies said the new unit will focus on four priorities:
- Diversity in clinical research.
- Culturally relevant health & wellness marketing.
- Multicultural competence in healthcare.
- And "concrete action to address health inequities."
Founded in 2006, Republica Havas boasts a client roster including Walmart, Toyota and Google, as
well as big pharma brands such as Pfizer, Boehringer Ingelheim, Merck, and Amgen.