Multichannel messaging platform Jeeng has launched a tool that it says can help publishers insert on-brand native ads in email newsletters.
The new offering, Jeeng Renderer, allows ad ops teams to run native email campaigns through their existing Google Ad Manager (GAM) accounts. Jeeng auto-fills ad content directly from GAM into predefined fields in the ad template.
Inserting native ads in newsletters is a time-consuming process that requires hard coding of each element, the company says. Moreover, the purpose is defeated when ads don’t match the style of the newsletter.
“When the font is off, the spacing is irregular and the styling is all wrong, it screams ‘ADVERTISEMENT!’ and distracts the reader,” states Jeeng CEO Jeff Kupietzky.
The new tool allows publishers to choose from three native ad templates that match the fonts, colors, spacing and calls-to-action of their email newsletter template. Or, they can choose a custom solution that comes with support.
One user is Observer Media, publisher of Observer and Commercial Observer, and the RealGraph information platform.
“Native advertising is a valuable part of our revenue mix, and we’re meticulous about maintaining our brand identity,” states Charlie Taffet, senior product manager at Observer Media.“With Jeeng Renderer, running on-brand native ads in all our newsletter campaigns is extremely easy, and cuts our ad configuration time in half compared to what we were doing before."
In addition, the tool “frees up our staff time to do more creative work,” Taffet adds.