Chances are that if somehow, Trump became President again -- even with her pursuit to prevent this -- she would continue to vote for those same standard GOP policies.
Typical GOP policies include lower taxes, lower Federal spending, state-rights, a pro-life position on abortion, fewer business regulations, and a strong defense -- most of which Cheney could back.
Cheney has reportedly raised millions of dollars in new political funding to start a new political action committee (PAC). And some of that means political advertising and marketing.
This comes as analysts mull over whether Cheney could make a third-party run for President, as well as offering up new political messaging.
One obvious Cheney message could be “Let's keep all our GOP policies but get rid of all the dangerous lying and illegal behavior by the former President. If you don't vote for me, don't vote for him.”
At the same time, former House of Representatives Republican David Jolly from Florida wants to do something similar -- form the basis of a new party. Jolly is executive chairman of the Serve America Movement.
Also there is Forward Party, another possible third party effort touted by ex-Republican New Jersey Governor Christine Whitman and former Democratic Presidential and New York mayoral candidate, Andrew Yang.
Could a third party succeed? It's highly unlikely. History has been littered with failed national political party attempts to do this.
However, times now are different -- really different. Not only is there ever-widening polarization between the parties, but at the same time there is ever-mounting political fundraising.
This year the midterm election is estimated to rake in a massive new record of $9.7 billion in political advertising. Not only is this much higher -- almost triple the previous 2018 midterms -- but it looks to soar past the total for the 2020 Presidential election.
What's in the way? A continuous flow of troubling content from social media, and conservative TV media networks continuing to ply conspiracy theories and disinformation everywhere. All that can gum up many straight-ahead advertising efforts.
Voters are seemingly tiring of questionable
news content -- from TV news channels as well as social media. They have wised up to an extent.
Still, fringe politicians and others continue to spout misinformation and lies. For example, nearly 70% of Republican voters believe that the 2020 Presidential election was stolen.
Political advertising will work in -- and against -- this environment in the next several months, and for years to come.
Can higher political advertising, including that from possible new political parties and initiatives, help voters to move away from bad legacy TV news -- or will all just be an accelerant for more fringe and conspiratorial beliefs?